About Citrus Australia
Citrus Australia Ltd is the recognised peak industry body representing the nation’s commercial citrus growers.
Established in 2008 as a non-profit company limited by guarantee following a decision by growers across the country to reform the old industry body, Citrus Australia commenced very modestly with an enthusiastic skills based board, 11 voluntary grower members, and a small team based in Mildura, Victoria.
Today, we are supported by over 300 grower and affiliate members and an expanded Citrus Australia team that provide vital services to the industry.
What are we doing for the industry?
Citrus Australia is re-energising the Australian citrus industry by increasing demand and value. We are doing this by focusing on:
Public Affairs: actively lobbying on issues such as water; export market access and development; biosecurity and quarantine; industrial relations; and truth in labelling.
Market access, development and promotion: breaking down barriers to export markets; driving the Australian Citrus Quality Standards for the whole of industry; and developing more effective export promotion programs.
Information: providing information on plantings, crop forecasts and weekly market distribution through InfoCitrus.
Communication: Through the popular industry magazine Australian Citrus News; e-newsletters; at regional events; and at our national conferences.
Biosecurity/plant health: biosecurity plans, awareness posters, increased surveillance.
R&D Coordination: Participation in R&D Planning, advisory mechanisms and fostering R&D networks.
Citrus Australia 3 Year Strategy 2017-19
Our Vision
To maximise grower returns and grow export value to $400 million by 2020.
Our Mission
A grower driven national organisation representing and leading the industry in:
- Policy and Advocacy
- Research and Innovation
- Market Access, Development and Promotion
- Communication and Information
- Biosecurity
Our Values
A national organisation that values:
Change: we will change and continuously improve our strategies, structures and programs to provide increased value and innovation
Leadership: we will take a visionary national approach; act with honesty, integrity; use resources responsibly and respect the environment
Teamwork: we will build relationships based on trust; and retain committed, friendly, talented, professional people who are motivated to individually and collectively achieve shared goals
Grassroots: we will be accessible to all and accountable and responsive to members and industry
Our Program
Market Development
THE INDUSTRY BENEFIT
Increased demand for Australian fresh and processed citrus internationally and domestically
OUR APPROACH
- Working with the whole value chain
- Directed by national export, domestic and variety committees
- Supported by a market development team with a national and regional focus
- Focus on markets of competitive advantage, particularly growth of Asian markets
- Focus on market access improvement and maintenance
- National quality assurance program
- National food safety program
- Australian Citrus Quality Standards
Information
THE INDUSTRY BENEFIT
Provide quality and timely information to industry enabling better decision making
OUR APPROACH
- National crop forecasting
- National plantings data
- Production / market reports (e.g. InfoCitrus, shipping reports)
- Market/consumer reports and analysis
Communications
THE INDUSTRY BENEFIT
Educate and consult industry through streamlined, relevant and targeted communications
OUR APPROACH
- National and regional forums
- Publications
- Digital / Social Media
- Education, skills and leadership
Biosecurity
THE INDUSTRY BENEFIT
Protecting the production base of the industry
OUR APPROACH
- Protect against and manage incursions through a national pest incursion deed
- Increasing awareness and surveillance
- Supporting a high health budwood and seed scheme
- Increase border protection
R&D Coordination
THE INDUSTRY BENEFIT
Provide expert advice to ensure R&D is targeted to support market development and other priority issues
OUR APPROACH
- Participate in development and review of citrus R&D investment plan
- Participate in Horticulture Innovation advisory mechanisms
- Review R&D model for 2019 / 2020
- Foster R&D networks
Corporate & Public Affairs
THE INDUSTRY BENEFIT
Provide a strong and financially secure national body to govern industry
OUR APPROACH
- Provide a united “voice” to government
- Skills-based appointments
- Governance focus
- Member-driven
- Industry wide consultation
- Enhance national levy investment program by achieving a national levy increase
- Lobby to represent grower issues such as market access, quarantine, biosecurity, water
Our Partners
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